Married At First Sight star Ella Ding officially launches her new sexual wellness app
By Kinta Walsh-cotton For Daily Mail Australia
23:00 17 Mar 2023, updated 23:10 17 Mar 2023
Ella Ding announced she was working on a health and wellness app at the Channel Nine 2023 upfronts in September.
The Married At First Sight star, 28, officially launched her 4U PLUS app in January and has added ‘sexual health’ to the lineup of things on offer.
Posting to the company’s Instagram page on Friday, the reality TV star shared a list of health goals her app promised to help users improve on.
The graphic image read: ‘Home workouts, Pilates, nutrition, meditation, affirmations, sexual health.’
Ding told Daily Mail Australia last year she was working on the new project, saying the app will focus on all of the things she believes in.
‘It’s around wellness, mental health, female anatomy and sex education. I just want to help women who are younger than me,’ she said.
It comes just weeks after some of her followers were outraged by a raunchy brand deal she participated in.
The former beauty therapist starred in a saucy Instagram ad to promote sex toy company Vush’s new lingerie collection.
Not only did Ding shock her fans by posing provocatively in the extremely revealing garments, she also waved around various Vush vibrators.
‘I really don’t want to see what you get your rocks off to! You’re far too good to be doing these ads!’ commented one fan.
‘You don’t have to sell your body or your soul,’ added another.
‘Sell out,’ commented someone else, while one said the star was ‘Z-grade’ now that she’d jumped on the sex toy bandwagon.
Up until now, Ding has been more strategic and selective with the brands she’s aligned with on Instagram.
The fitness fanatic has primarily stuck to promoting fashion brands and activewear.
The brunette beauty’s biggest partnership is with global fashion giant Pretty Little Thing, with Ding coming on as an official ambassador with her own ‘edit’ available to purchase on their website.